The global market place is changing as new economies are strengthening such as:
Brazil
Russia
Indonesia
China
Turkey
Indonesia
Mexico
Phillipines
Nigeria
As these market places develop, fashion brands will have to adapt to cater for what would appeal to their market.
The well established brands are wising up to the interest the emerging markets have and their tastes. Brands such as Dior and Louis Vuitton have established a presence in these economies, thier success due to the fact the emerging markets with new money value the heritage of the brands.
Due to this, brands have taken advantage of the interest and used it to gain profit, for instance Prada sold sales on the Honk Kong stock exchange.
Brazil
Russia
Indonesia
China
Turkey
Indonesia
Mexico
Phillipines
Nigeria
The well established brands are wising up to the interest the emerging markets have and their tastes. Brands such as Dior and Louis Vuitton have established a presence in these economies, thier success due to the fact the emerging markets with new money value the heritage of the brands.
Due to this, brands have taken advantage of the interest and used it to gain profit, for instance Prada sold sales on the Honk Kong stock exchange.
As western brands are increasing in presence in the eastern economies, there is also the trend of the rise of the Japanese designer - the most prominent stars being Comme des Garcons and Kenzo.
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