When looking at advertising campaigns, the models used are prominently aesthetically similar - all thin and youthful. The majority of model featured on the runway are between the ages of 18-23 with some starting as young as 16.
However, in retaliation to the model norm there are some models that break the trends such as the reoccurring appearance of Naomi Campbell on the catwalks when she is over 40 and Carmen Dell'orefice being 82 and walking for Valentino.
When older celebrities are used in fashion promotion, due to the reliance on photoshop in the industry to portray the pursuit of perfection, the images are heavily enhanced portraying to the audience an unrealistic ideal. For instance, Kate Winslet used in the Lancome adverts in 2011 - the adverts were heavily altered, removing any signs of ageing such as wrinkles and smoothing the skin to make her appear more youthful.
With fashion houses currently being so discriminating against natural signs of ageing, it can distort the idea of what the aesthetic of a women of a certain age is meant to look like. The manipulation of the presentation of females in the media has been questioned whether it is damaging to the consumer.
However, in retaliation to the model norm there are some models that break the trends such as the reoccurring appearance of Naomi Campbell on the catwalks when she is over 40 and Carmen Dell'orefice being 82 and walking for Valentino.
When older celebrities are used in fashion promotion, due to the reliance on photoshop in the industry to portray the pursuit of perfection, the images are heavily enhanced portraying to the audience an unrealistic ideal. For instance, Kate Winslet used in the Lancome adverts in 2011 - the adverts were heavily altered, removing any signs of ageing such as wrinkles and smoothing the skin to make her appear more youthful.
With fashion houses currently being so discriminating against natural signs of ageing, it can distort the idea of what the aesthetic of a women of a certain age is meant to look like. The manipulation of the presentation of females in the media has been questioned whether it is damaging to the consumer.
No comments:
Post a Comment